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Hudson

 

Rebrand of premium denim brand Hudson.  In an effort to protest the unrealistic depiction of women common throughout the fashion industry, we developed a new visual and verbal voice for the brand.  

 

The corresponding campaign, devoid of ubiquitous supermodels, brought color and bold custom typography to simply convey a range of positive messages, repositioning the brand as an advocate for positive social change.

CONTACT

hello@designviolette.com

802.598.5575

151 Main Street, Stowe, Vermont 05672

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© 2024 The Violette Studio

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