Hi. I'm Vanessa Violette
I am a strategic consultant specializing in branding, marketing, and communications for small businesses and non-profits.
I work closely with senior leaders, including owners, executive directors, and CEOs, to provide a secure space to explore your business, your challenges and your goals, and then partner with you to create and implement a realistic plan to move forward.
Strategic Communications & Planning
Your Problem
Do you have a long-term strategic plan? Are you using it to guide your day-to-day decisions and actions? Does your team or board of directors understand it? Can you rattle off your top-level objectives without looking at the document? Is your vision aligned with the realities of your resources?
You work so hard to make the thing or provide the service, and you have so many reasons people should buy now, click here, learn more. Do you have a compelling story? Is your voice authentic? Can you make the hard choice about what 10 amazing things you are not going to tell your audience, so that they pay attention to the 1 most important thing? can you say it in 20 words or less?
I will work with you to understand your organization's unique challenges and goals, analyze your current status quo, and then develop realistic strategies, tools, and tactics that pave the way for sustainable success.
I help organizations find the words to articulate their story in an authentic and compelling narrative. Using my skills in corporate communications, marketing, and storytelling, I create messaging frameworks that resonate with your audience, and provide tools to maintain the necessary discipline to ensure your organization's voice and message is heard loud and clear.
Long-term Strategic Plan
Strategic Plan implementation
Board of Directors
Senior Team
Corporate Communications
Corporate Communications
Campaign Narratives
Pitch Decks
Small Team Marketing Operations
Your Problem
What once was a nice-to-have, is now a necessity. The world has changed, and so has marketing. Not only do you have to do the thing you do, make, provide–you have to tell everyone about it in all the different ways and all the different places that your audience might hear you through all the other noise. And how do you find the time, resources, skills, and knowledge to do it?
I help small businesses and non-profits build and stand up internal marketing operations that make sense for their organizations. I understand the constraints and potential of smaller teams. I will help you make choices about what your organization actually needs and can do, then create tailored marketing strategies, processes, and tools aligned with the realities of your resources and goals.
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Special Projects & Campaigns
Your Problem
Maybe it’s a unique opportunity–a milestone, a moment, a collab, or a special campaign? Or perhaps it’s foundational, operational work that you desperately want to do, but you don’t know where to start, or more likely, the day-to-day work is unrelenting so the project remains at the bottom of the to-do list.
Whether it's about temporarily needing an extra hand, or it’s just about getting unstuck, I am a resource for my clients that can do both. As someone you don’t need to manage, as a strategic thinker with the ability to execute, I will work with you to initiate the project, create momentum, and get the thing done.
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Book an Appointment
Just get me in.